About FLM Design
Strategic Design & Marketing for Law Firms
Purpose-built solutions for firms that want to stand out, connect clearly, and grow with confidence.
FLM Design was founded in 2024 with a clear purpose: to deliver strategic, effective, and design-led marketing solutions built exclusively for law firms. Led by CEO Rob Foley—formerly co-founder of fSquared Marketing—our agency continues a legacy of excellence in legal marketing with renewed focus and energy.
We work with small, mid-sized and large firms across North America to solve one core challenge: how to stand out in a crowded, conservative, and competitive market.
We Know Law Firms
You don’t have time to educate a generalist agency on the complexities of your work, your audience, or your compliance needs. That’s why we’re here. FLM Design is built by legal marketing experts who’ve spent years inside and alongside law firms—leading business development, developing brand strategies, launching campaigns, and building the digital experiences that clients now expect.
Designed to Deliver
We lead with strategy and back it with sharp creative and precise execution. From discovery through delivery, we’re your partner in positioning, visibility, and growth.
Who We Are
FLM Design is a specialized team of strategists, designers, content developers, and digital experts. Our leadership has decades of experience in law firm marketing and business development—and we bring that insight to every engagement.
CEO Rob Foley draws on 20+ years of experience in professional services marketing, having helped grow fSquared Marketing into one of North America’s most respected legal marketing agencies. FLM Design is the next chapter—a refined, agile agency purpose-built for the firms shaping the future of law.
Partner With Us
We’re not here to sell you generic solutions. We’re here to help you define what makes your firm exceptional—and bring it to life with clarity, confidence, and creativity.
What Could We Create Together?
We’d love to help you build what’s next.
Our Values
We built FLM Design around a clear set of principles—values that shape how we work, how we collaborate, and what our clients can expect from every engagement.
- Clarity Over Jargon
We communicate directly, avoid buzzwords, and make complex ideas simple and actionable.
- Design With Purposere-Production Planning
Every brand, website, or campaign we create has a job to do. We measure success by what it achieves—not just how it looks.
- Industry Insight
We bring deep legal marketing experience to the table, so we’re already aligned with your expectations, clients, and culture.
- Collaborative by Nature
We work with our clients—not just for them. Respect, transparency, and partnership are central to our process.
- Professionalism, Always
We respect deadlines, honor budgets, and deliver what we promise—without excuses.
- Continuous Improvement
We don’t believe in “set it and forget it.” We evolve, adapt, and always look for what’s next.
